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Learning the selling process will help you to develop lifetime customers and advocates. Understanding how your buyers find you and then develop a preference for your products and services will help your business grow.
Suzanne will cover: a. selling process – steps, timing (interactive: write down your process) b. buyers journey (write down your buyer's journey) c. sales vs. marketing d. selling vs. taking orders / doing a transaction (including quotes) e. managing multiple distribution points + channel partners f. sales follow-up g. sales goals and metrics h. software tools
Speaker Name: Suzanne Corbo
Suzanne is a volunteer for SCORE and a former marketing professor with a Ph.D. in Advertising. She brings broad knowledge and experience (B2B and B2C) that includes brand development, lead generation, customer engagement, competitive analysis, offline and digital communication (promotion and advertising) and email marketing. Her expertise lies in process improvement, sales and customer management, automation, and metrics. She promotes gathering and using data/information wisely to expend energy and resources only on those activities that lead to results. Her approach is that, in the end, "all customers are people, and well, people are people."