This workshop covers public relations topics with explanations and example case studies:

•             Public relations has changed. A lot. How the advent of digital and social media has affected the industry, and your business

•           Defining public relations and how it fits in with your overall marketing program

•           What public relations can do for you and what can happen if you don’t have it

•           The elements of public relations: situation, objectives & audience, strategy & messaging, tools and tactics, timeline, budget, measurements, and how to get started and to agree on a plan, personnel and budget